Associate Director of Influencer Acquisition Marketing
Our Place
Marketing & Communications
New York, NY, USA · Los Angeles, CA, USA
Posted on Wednesday, June 26, 2024
Welcome to Our Place. We believe that sharing a home-cooked meal is the very best way to connect. That’s why we create products that simplify home-cooking; it’s why we celebrate traditions with families given, chosen, and found; and it’s why we share those stories with you, directly from the people and places where they originate.
We’re looking for an Associate Director to join our Growth team. In this role, you’ll be the strategic architect, expert and owner of our Global gifting and paid creator programs across platforms. If you’re data driven and excited about expanding our creator program— we’d love to hear from you!
What you'd do at Our Place
- Define the role of each influencer lever (i.e. Ambassador vs. Sub Affiliate) in the larger growth marketing ecosystem and build and execute a go to market strategy to support each lever that maximizes incremental revenue
- Strategically expand and evolve the Ambassador program, nurturing relationships with 200+ creators across 4 countries.
- Creator sourcing, negotiation, and briefing for growth campaigns. Prospecting extensively to bring in new talent/creators to the Our Place ecosystem.
- Own the Our Place gifting program strategy to support evergreen, product launches and campaigns.
- Collaborate with Brand, Growth, and Digital Product to source and leverage paid creator content.
- Support cross functional initiatives around retail, wholesale, partnerships, including event related initiatives for creators and partnerships.
- Manage daily reporting and tracking needs to optimize campaigns and performance and apply data insights to provide solutions for future campaign efficiencies.
Who you are
- 7+ years experience with Influencer & Gifting
- Deep understanding of Acquisition marketing
- Data driven with deep measurement and incrementally understanding
- Independent, self starter
- Understanding of the Paid Social space, platforms, and how the creator networks within each works and can work at scale on them
- Strong organizational skills and very strong negotiator
What we offer at Our Place
- An incredible mission centered around connection, representation, and celebration
- Top of market compensation
- Meaningful equity
- Excellent medical benefits
- Open vacation time and generous parental leave
- Synchronized Time Off (STO) - periodic days of rest we take together as a team
- A team of kind, compassionate people
- A People Operations department focused on growth, development, and learning
- Lots of Our Place products (duh!)
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