About Us:

Naadam is redefining luxury by delivering the world's finest cashmere at an accessible price. Founded in 2015, with a vision to bring premium, sustainably made cashmere to the everyday wardrobe, we've built a brand that values innovation, transparency, and connection with our customers.

At Naadam, we are dedicated to pushing limits, nailing the details, and delivering products that are built to last. We pride ourselves on combining quality, craftsmanship, and modern design to create timeless, versatile pieces that are soft AF!

Job Summary

Naadam is seeking a strategic, analytical, and creatively-fluent Director of Growth & Performance Marketing to lead demand capture and drive profitable, sustainable growth – improving customer economics, and maximizing the efficiency and scalability of our marketing investment. You will lead our multi-channel paid media efforts and optimize the customer journey to drive efficient CAC and ROAS while building LTV through these channels.

Reporting into the VP of Marketing, this role will own growth forecasting, paid media strategy and execution, customer acquisition performance, budget allocation, measurement, and reporting. The Director will translate company-wide sales and customer acquisition goals into daily and weekly channel targets, identify opportunities to improve performance, and proactively activate strategies across the broader marketing ecosystem.

The ideal candidate is a hands-on growth leader who can move seamlessly between strategy and execution — using data to identify opportunities, partnering cross-functionally to turn insights into action, and staying close enough to the channels to understand what is driving performance. This person will bring a strong point of view on customer acquisition, creative, and emerging growth opportunities while providing direction and leadership to the Performance Marketing Manager.

Key Responsibilities

Acquisition & Channel Ownership

• Own and directly execute paid media campaign strategy across all channels - Google Ads, Meta Ads, TikTok Ads, Naadam's affiliate program (Rakuten or similar), Amazon Ads, etc.
• Continue to build and add to Naadam’s paid media channel strategy to improve acquisition efficiency – Pinterest, Reddit, Programmatic, etc.
• Regularly adjust tactics and budget allocation across channels to balance company goals, including sales, ROAS, new customers, and channel diversification.
• Partner with Creative to build and deliver static and video ads; bring a clear, informed point of view on what will work in each channel environment and guide design partners accordingly.

Growth Modeling & Forecasting

• Build and maintain a bottoms-up growth model that connects new customer acquisition, repeat purchase rate and customer LTV to the company's sales target, and use it to guide channel investment decisions.
• Build and regularly revise sales and ROAS forecasts by channel, and act as the primary owner of the marketing roll-up forecast.
• Collaborate with Finance and Planning partners on setting and achieving sales, CAC, and LTV targets.
• Track forecast-to-actual variance and adjust underlying model assumptions — acquisition cost, media rates, traffic — as the business evolves.

AI-Driven Media & Creative Strategy

• Lead Naadam's adoption of increasingly algorithmic, AI-driven media buying, including Performance Max, Advantage+, and similar automated campaign types, with a strong understanding of how creative, conversion signals, campaign structure, and first-party data influence platform performance.
• Partner with Creative to build a systematic, always-on creative testing framework that trains platform algorithms to find higher-quality audiences across all paid media platforms.
• Evaluate paid media performance on both conversion outcomes and audience quality, adjusting creative inputs and campaign structure accordingly rather than relying solely on manual targeting levers.

Cross-Functional Leadership & Reporting

• Partner with Brand & Lifecycle channel teams to plan calendars, 360 campaigns, and seasonal activations for paid
• Serve as a strategic advisor to senior leadership on customer acquisition, channel investment, marketing efficiency, and growth opportunities.
• Be a thought leader in the paid media space, sharing best practices, identifying new opportunities and ensuring Naadam is at the forefront of paid media strategy and approach.
• Own the weekly performance reporting cadence, synthesizing channel performance, key drivers, risks, and opportunities for senior leadership.

Skills

• Advanced Excel and data analysis skills, with the ability to independently pull, reconcile, analyze, and interpret data across multiple platforms.
• Direct, hands-on experience running campaigns on TikTok Ads and at least one affiliate network (Rakuten or similar); experience with a retargeting network such as Criteo is a plus.
• Demonstrated experience adapting strategy to AI-driven, algorithmic platform shifts (e.g., Performance Max, Advantage+, or similar).
• Excellent data modeling skills — proven ability to build and maintain a growth model spanning acquisition, repeat rate, LTV, return rate, and discount rate, with strong organization, formula use, and clear output communication.
• Experience building sales and ROAS forecasts and collaborating with finance and planning partners on setting and achieving targets.
• Experience owning performance marketing budgets, forecasting, and business-level growth targets
• Experience in or deep understanding of attribution modeling and measurement, or mastery of other data visualization platforms.
• Self-starter who is resourceful, proactive, and comfortable operating with a high degree of ownership in a fast-paced environment.
• Ability to balance hands-on execution with strategic thinking and broader business perspective.

Qualifications

• Bachelor's degree in a relevant field of study
• 8+ years of experience in performance marketing, growth marketing, digital marketing, or a related discipline.
• Demonstrated success in managing or developing direct reports
• Experience working in fashion, apparel, accessories, or a related industry is preferred.
• Exposure to adjacent growth channels such as SEO, AEO, Amazon, Pinterest, Reddit, or programmatic is preferred.

Benefits

• Paid Time Off (Vacation, Personal, and Sick Leave)
• Medical, Dental, and Vision Insurance
• Paid Family Leave
• 401k Plan
• Hybrid Work - Employees are required to be in office Mondays, Wednesdays, and Thursdays