The Role:

Coterie is looking for a Manager, Product Strategy to lead product strategy definition, positioning, and go-to-market for multiple initiatives across the digital and physical product ecosystem. They will make meaningful, data-driven, consumer-centric, and business-aligned decisions throughout development and after launch to ensure we meet/exceed business objectives.

This role will serve as a product leader and must understand the interplay between product design, sourcing, manufacturing, quality, brand, marketing, business goals, and claims to drive and streamline decision making and go-to-market strategy.

The ideal candidate for this role is a collaborative teammate that can wear many hats and is a strategic and thoughtful communicator, able to distill clarity out of ambiguity. The Manager, Product Strategy will develop a strategic roadmap while also quarterbacking strategy through GTM of the 1-2 year release cycle. This role will sit on the Product Marketing & Management team and report directly to the Head of Product Marketing & Management.

Requirements

You Will:

• Define product strategy, performance targets, and future release strategy for multiple products to achieve innovation objectives.
• Own the cross-functional strategy-setting process from concept to go-to-market briefing and manage stakeholders to ensure decisions ladder up to product strategy and financial targets.
• Make pricing, case count, product size, and initial sales volume recommendations to our Sales, Supply Chain, and Operations teams.
• Work cross-functionally with R&D, regulatory, and QA to define product testing requirements to achieve performance claims.
• Recommend product positioning and the messaging hierarchy, working closely with Consumer Insights and R&D to ensure we design for our target consumer persona(s) and our Brand/Creative teams to ensure messaging hierarchy is reflected in the creative and campaign execution.
• Partner with our CX team for new product training, and optimize the feedback loop on customer feedback, requests & complaints.
• Monitor in-market performance with our Data Analytics team to provide cross-functional readouts and strategic recommendations to improve ongoing product performance.
• Compile competitive market research and educate the team at large about what others in our space are doing, successfully and unsuccessfully.
• Closely follow emerging technology, consumer, and societal trends to ensure product positioning and strategy aligns with our core brand principles.

You Have:

• 3-5 years of experience across brand management, product management, product development, management consulting, or similar; candidates with deeper experience are encouraged to apply as well and title/level may be reconsidered
• Experience with physical consumer products
• Bachelor’s Degree in a relevant discipline, MBA a plus
• Physically located in the United States
• Willing to travel domestically on occasion
• A strong collaborator with experience leading cross-functional teams and managing stakeholders
• A proven ability to define an opportunity based on real-world insights, set product strategy and success criteria, develop competitive positioning, and build product requirements to align cross-functional teams
• Experience working with e-commerce product teams is a plus
• An understanding of project management, capable of identifying interdependencies between functions
• An ability to transform and refine day-to-day progress into periodic updates and decisions for leadership, who will trust you to manage the details
• Strong communication and strategy skills with an analytical mindset
• An appetite for problem-solving and flexibility with fast-paced, ever-changing environments
• A genuine alignment with our mission to change everything about changing

Salary & Title

The title and expected base salary for this role is $109,000-$140,000 depending on a number of factors including job, level, experience and skill set.