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Content & Social Media, Senior Manager

Beekeeper's Naturals

Beekeeper's Naturals

Marketing & Communications
Alrededores de Amatengo, Oaxaca, Mexico
Posted on Friday, April 5, 2024

About Us

Have you ever wondered why we rely on harmful chemicals and artificial ingredients to maintain our body’s health? We have. After years of battling on-and-off tonsillitis, our founder Carly Stein Kremer finally found relief in an ingredient called propolis: a combination of tree and plant resin created by bees to protect the hive. We aren’t just creating cleaner alternatives to the traditional medicine cabinet; we’re creating all-around cleaner products. Period. We merge modern science with natural medicine to prove that clean medicine can actually work. We believe that today’s most common health problems can be solved with better-for-you ingredients found right in nature. We source the highest-quality, humane ingredients, and we never water them down with artificial extras. We care about the world around us and the people in it. It’s what drives our entire brand. We don’t just care because it’s cool; it's our genuine belief that our products empower you to take your health into your own hands. We’re all better human beings when we feel our best, right?

About the Role

BKN is looking for an experienced Content and Social Media Senior Manager to work closely with our AVP, Marketing and Creative Director as a channel owner. This role will manage both the strategy and day-to-day execution of our content and social media, with a primary focus on developing TikTok, Youtube, and Instagram channels.

Responsibilities:

Content:

  • Develop cross-channel content strategy across owned social, ecom, blogs, etc.
  • Design elevated social content, including static and video editing (IG Stories, In-feed, Reels, Tiktok)
  • Oversee brief and review process of paid partner content across Medical Advisory Board, freelance video and copy contributors, ambassadors, etc., with support editing video as needed
  • Manage and brief internal and external creative partners for channel specific needs
  • Partner with Creative to ensure content synergies and consistencies across owned channels, including concepting and selection of final assets, based on specific channel needs
  • Plan and execute monthly content shoots, with a focus on product education and entertainment
  • Draft and plan scripts for longform, social-first video content
  • Review competitive and social landscape for content trends and opportunities

Social Media:

  • Plan and execute social media strategy and own calendars, including scheduling, across all owned social platforms (TikTok, Instagram, YT, Linkedin, etc.)
  • Drive significant growth and engagement across all platforms, hitting team’s goals and KPIs
  • Own monthly KPI analysis and reporting, including competitive audit
  • Identify whitespace opportunities to elevate & define distinct roles for content on each social platform
  • Be on the pulse of TikTok trends, Millennial and Gen Z culture, and new social platforms to bring new, creative ideas forward
  • Ability to draft engaging, educational captions, with a strong understanding of brand voice
  • Oversee social community management program and response

Requirements:

  • Finger on the pulse and immersed in everything TikTok
  • Expert in Youtube content production and promotion
  • Social assets design experience, with portfolio to present for review
  • Experience working on a small, high growth, fast faced team
  • Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously
  • Bachelor's degree in marketing, business, or a related field
  • 4-6 years of experience in social media marketing, preferably for an agency or startup, within the wellness or beauty industry
  • Direct management experience, with collaborative approach
  • Excellent written and verbal communication skills, with a keen eye for detail and a creative mindset that aligns with wellness principles
  • Analytical and problem-solving abilities with a data-driven approach to decision-makingFamiliarity with relevant laws and regulations (e.g., CAN-SPAM Act, GDPR) and

Location, Comp & Benefits

  • Remote role, based in Los Angeles, with ability for one day a week, in-person meetings
  • Health, dental and vision benefits provided
  • Unlimited vacation
  • Flex Fridays
  • Access to company stock option plan
  • Company sponsored 401k plan

Application Instructions

If you are interested in applying for this role, please email you resume and social design portfolio to hr@beekeepersnaturals.com

As an equal opportunity employer, Beekeepers' Naturals is authentically committed to fostering a diverse and inclusive workplace. We sincerely believe all applicants, employees, vendors and community members deserve to experience, as a basic and fundamental human right, a genuine sense of belonging and acceptance, so they can both realize their greatest potential and also because, simply put, it's the right thing to do.